Bisdemethoxycurcumin is one of the three principal curcuminoids found in turmeric (Curcuma longa), contributing to its antioxidant and anti-inflammatory activity, and serves as a standardisation marker for turmeric extracts. Simson Pharma's Bisdemethoxycurcumin reference standard supports HPLC-based potency testing of these herbal products.

Simson Pharma Global Ltd. (UK) and Simson Pharma Global LLC (USA) supply high-quality Bisdemethoxycurcumin Reference Standards, pharmacopoeial reference materials, and its related impurities to pharmaceutical manufacturers, CROs, analytical laboratories, universities, and regulatory organizations worldwide. To service the Europe and America market efficiently, Simson Pharma Limited has set up Simson Pharma Global Ltd. in United Kingdom and Simson Pharma Global LLC in USA respectively.