Advantame is an ultra-high-intensity sweetener structurally related to aspartame, used at extremely low concentrations to mask bitter or unpleasant tastes in oral pharmaceutical and nutraceutical formulations without contributing meaningful calories. Simson Pharma's reference standard supports excipient identity and quantitative testing in sweetened dosage forms.

Simson Pharma Global Ltd. (UK) and Simson Pharma Global LLC (USA) supply high-quality Advantame Reference Standards, pharmacopoeial reference materials, and its related impurities to pharmaceutical manufacturers, CROs, analytical laboratories, universities, and regulatory organizations worldwide. To service the Europe and America market efficiently, Simson Pharma Limited has set up Simson Pharma Global Ltd. in United Kingdom and Simson Pharma Global LLC in USA respectively.